Author Archives: Matt Dente

Matt co-founded Fell Swoop in 2008 with a mission to merge user-centered design with thrilling, effective creative. He has over eighteen years of experience as a visual designer, information architect, interaction designer, and user researcher, working with companies such as Time Inc., Condé Nast, Microsoft, Facebook, and Starbucks. At Fell Swoop, Matt heads up business development and agency strategy, and works with select clients on Clarity Labs.

Real bike, digital road – how augmented reality brings gaming to training.

To say I love cycling would be an understatement. I’ve taken cycling vacations, sponsored a racing team, and even worked with a trainer to enhance my performance. To stay in top form, the Fell Swoop racing team does weekly rides on Wednesday, but the Seattle weather doesn’t always cooperate. On those days, we’re often forced […]

Building a customer-centered organization from the bottom up

How many times have you purchased a product or service from an overly attentive sales person only to discover after you’ve signed on the dotted line that the product isn’t all you were told? Perhaps the demos the sales person showed you aren’t actually built yet, or it’s impossible to find the support contact information […]

Giving Back to Non-profits: User Experience Design for All

At Fell Swoop we’ve been fortunate to work with incredible brands such as Facebook, Microsoft, Brooks Sports, and The New Yorker. We’re big believers in helping companies like these improve their digital products and communications with user-centered design thinking. When we help these businesses succeed, we’re doing our part to create jobs and build a […]

Three reasons marketers are failing to connect with their customers—and how they can succeed

Over the course of my two decades in the digital agency world, I have rarely seen marketing leaders identify the core questions and needs that creatives at the agencies they partner with must address to connect to their audiences. For this reason, many creative campaigns fall flat. What’s the cure? User-centered marketing. Applying the principles […]

Hello 2016!

Like most small businesses, at the beginning of a new year we assess what we’ve done in the past year and what we’re aiming to do in the one ahead. It pleases me to report that 2015 was special for Fell Swoop. We stayed focused on providing great client service, and in turn retained existing […]

Staff Profile: Diane Mower

To help you get to know Fell Swoop, we’re introducing a series profiling members of the team. First up is Diane Mower, Associate Designer. What do you enjoy about working at Fell Swoop? The leadership team is good at keeping in touch with people and making sure they have what they need to grow. For […]