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Giving Back to Non-profits: User Experience Design for All

At Fell Swoop we’ve been fortunate to work with incredible brands such as Facebook, Microsoft, Brooks Sports, and The New Yorker. We’re big believers in helping companies like these improve their digital products and communications with user-centered design thinking. When we help these businesses succeed, we’re doing our part to create jobs and build a stronger economy — and that’s important to us.

Meanwhile, there are many non-profit organizations — with budgets a fraction of the size of those larger companies — that face the same challenging design and communication problems. We believe in helping these organizations stand out in this complex, competitive digital world, too.

Northwest Kidney Centers

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The oldest dialysis clinic in the country has helped thousands with kidney disease live fulfilling lives for more than 50 years. We helped the Northwest Kidney Centers design, build and maintain their responsive WordPress website. Through a research-driven, user-centered design process, we uncovered several approaches for better serving their end users. We started with a content strategy and information architecture that makes discoverability easy and fast. We also conducted several rounds of usability studies to ensure the site worked well and looked great across multiple devices, including desktops, tablets and smartphones.

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We offered our services as an in-kind donation to Northwest Kidney Centers. This ensured the site received the same care and attention to detail as our larger, for-profit clients. The redesigned website has received positive feedback throughout the organization and from end users. Northwest Kidney Centers was so happy with the results of this effort that they featured us in last year’s annual report, a true honor.

NetHope

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NetHope connects leading technology companies in the for-profit sector to nongovernmental organizations (NGOs) that tackle challenges throughout the world. For example, facilitating cellular connectivity for millions of Syrian refugees residing in refugee camps is the sort of important work NetHope does every day. NetHope needed an updated website to share its mission and work with potential NGO and technology partners. Fell Swoop assisted with design, development and maintenance of a CMS-driven responsive website. The results have been praised by the NetHope team and their partners, and we were thrilled to make it financially possible for them.

How Can We Help You

Fell Swoop firmly believes in the power of user-centered design to provide exceptional experiences for digital products and communications. More importantly, we think big brands shouldn’t be the only ones to benefit from our expertise. That’s why we reserve a portion of our time every year to dedicate to non-profit causes such as Northwest Kidney Centers and NetHope. We consider ourselves fortunate to have these opportunities and look forward to helping many more non-profits deliver great user experiences in the future.