The Swoop

Ideas, observations, and opinions from the team at Fell Swoop

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Blog

When should engineering and design teams start collaborating?

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Business Practices, Development

Blog

How to Make UX Design Decisions

A Non-Designer’s Guide

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Business Practices

Strategy, UX Design

Blog

Disrupting the disruption of retail

How these 3 Seattle-based retailers are differentiating in Amazon’s backyard.

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Business, Customer Experience

Blog

Big agency or small agency?

They both have their pros and cons, but what's right for you?

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Blog

Building a customer-centered organization from the bottom up

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Customer Experience

Blog

Giving Back to Non-profits:

User Experience Design for All

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Fell Swoop, Non Profits

Blog

There are no satellites.

Why technology marketing websites need to focus on the basics.

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Customer Experience, Usability Testing

Blog

Three tips for involving your broader company in a website redesign.

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Blog

Three reasons marketers are failing to connect with their customers

and how they can succeed

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Business, Customer Experience

Blog

Twitter Topics – a new lens to help manage the noise

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Customer Experience, Social Media