Building loyalty with smart brand extensions
To build loyalty in an ever-changing publishing market, People rewards digital subscribers with access to premium-quality smartphone apps. People Celeb Food gives readers a place at the table with celebrities, enabling them to sample favorite recipes and fresh content right on their smartphones.
From ideas to action in record time
We gave People the VIP treatment with our efficient and fast-paced Clarity Lab™ workshop. In just three days, we went from gathering information to rapid-fire concept development to a clear design direction.
Giving users more of what they crave
People Celeb Food gives users a simple, fun, intuitive experience with the ability to search by celebrity, save favorites, and access occasion-specific content bundles—all in a crisp interface designed for the increasingly sophisticated tastes of today’s mobile users.