We know how it is.
You’re charged with bringing a digital experience to life – maybe refreshing an existing app or website, or building an ecommerce site from scratch. You have business goals – such as increasing conversion or account registration. You need to move quickly.
That’s why we developed the Clarity Lab: a rapid-ideation process that establishes a design direction in a matter of days, instead of weeks or months.
Working together with your team, we establish user personas, scenarios and goals, along with the key business objectives and any relevant constraints related to the project.
Our team rapidly generates multiple creative and UX options. We focus on key use cases and how they connect with your brand. Our goal is to quickly bring a broad range of quality ideas to the table.
We work together to run the best ideas through the gauntlet of your business needs and focus on the options that show the most promise. The result is a strong foundation for building a great experience.
Benefits of a Clarity Lab
Refocus on your user experience
The people-first Clarity Lab process helps you get back in touch with the real needs of your customers and audiences.
Generate more ideas, more quickly
Together with your team, we establish a range of viable directions in just a few days.
Get out of a rut
Gain external perspective to look beyond internal preconceptions and constraints.
Turn requirements into solutions
Walk away with a design direction that meets key user and business needs.
Build team consensus
Get everyone on the same page so you can move forward faster.
Set a course
Give your design team what it needs to execute efficiently, or work with us to build a working prototype.
I was really impressed with the way Fell Swoop handled our broad group of stakeholders with many different interests and viewpoints in the room. That early experience really helped bring our group to consensus.
Clarity Labs work. Just ask our friends.
Clients across industries and categories leverage our rapid ideation workshops to solve challenging problems and opportunities quickly and collaboratively.