Brooks Running

A more personal run experience

Instagram Shoe Experience Matchmaker
Instagram Shoe Experience Matchmaker

Getting out in front with social media

We developed an innovative Instagram hack we called the Shoe Experience Matchmaker to seed the idea of a personal Run Signature and help people discover their own via a fun and interactive quiz.

Run Signature Landing Page
Run Signature Landing Page

A strong finish

We redesigned the landing Page to tell both sides of the Run Signature story. Runners can learn about the science behind Run Signature, or explore the four run experiences—the support the shoes offer—the science. and the runners experience—of the Run Signature story.

We also designed the Brooks Shoe Finder—an online tool to help runners narrow down the options and find a shoe that is a good match for their body mechanics and running goals.

Services included

  • Website Strategy
  • UX Design
  • Usability Testing
  • Visual Design
  • Copywriting
  • Motion Design
  • Production
  • HTML Prototyping

Back to Work

Like what you see? We should meet.