Epicurious Mobile App

Turning up the heat on America’s favorite popular recipe app.

Home Screen
Home Screen

A fresh take on a classic favorite

Epicurious was one of the first big hits in the iTunes App store—but after seven years, it was overdue for a refresh. Condé Nast turned to us to help drive engagement by putting a crisp, modern, face on the user experience. Using our efficient Clarity Lab workshop, we brought together the Epicurious team to harvest ideas, for more than a dozen user experience concepts. In just a few days, we provided a diverse menu of options representing distinct strategic and tactical approaches.

The new layout and design was a long time coming, and now it’s here, it doesn’t disappoint. Makes me much more likely to use the app, simply because it feels like it’s a fun app to explore.

Fashionista24 Reviewer
App Store

Services included

  • Clarity Lab
  • Product Strategy
  • Information Architecture
  • Interaction Design
  • Usability Testing
  • Visual Design
  • Production

Back to Work

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