It doesn’t get any more local than this
PCC is a Seattle-based grocery co-op founded in 1953. In the era of delivery on demand and organic food becoming available at major grocery chains, the pressure is on to reassert the value of a truly local option for healthy eating and living.
In concert with a brand campaign that focused on the value of PCC as a community resource, and kick-started by a Clarity Lab workshop, we approached the assignment with the goal of creating a hub for that community—a place to learn and be inspired. And maybe find a great recipe for all that kale.
Modularity breeds success
Because we were building for the future, and the actual content would be so dynamic, we based our design on a small set of page templates, paired with a modular system of components. This ‘pattern library’ allows the team at PCC to change the site to keep up with the business without having to start over.
We developed the site on a WordPress CMS, and crafted a customized admin interface that gives PCC a high degree of control and flexibility to create pages, modify layouts, and edit content—all with a small, mostly non-technical team.