A modern design for a complex industry
Regence helps millions of people live healthier lives, and they wanted their website to reflect that, along with a move toward a mobile-first, responsive design strategy. But health insurance companies are among the least-trusted companies in the U.S. – so any move toward a modern design needed to support customer trust as well as deliver the features people really care about.
Kinetic, engaging, and customer-oriented
We worked closely with the Regence team to identify the top customer needs, then translate those needs into actionable content that would drive sign-ins. We had to cut directly through the clutter to give customers a very usable, very clear pathway to key content. Our mobile-first design strategy gave Regence the ability to prioritize – resulting in a clean, efficient and engaging home page on any device.