Seattle Aquarium

Sea change for a top Seattle destination

Modernizing an area institution

With nearly 1 million visitors each year, the Seattle Aquarium is the most popular cultural attraction on Seattle’s waterfront. For many, the website serves as the front door, helping customers plan their visit. Unfortunately, the Aquarium’s website hadn’t kept pace with Seattle’s rapidly changing landscape. The outdated platform made it difficult to update content. Furthermore, the site wasn’t responsive, complicating basic user needs like buying tickets or checking hours of operation on a phone.

Our mission was to modernize the experience, making it useful for website visitors as well as the staff at the Aquarium.


The Seattle Aquarium team is thrilled with how the website turned out, and since launch they have already seen a 16% increase in new user engagement.

We were looking for a complete overhaul of our website including design and our CMS. Fell Swoop patiently listened to our struggles, needs, and our hopes. By working with them we were able to consolidate content, streamline the user experience, and optimize for mobile.

We couldn’t be happier with the results and would recommend Fell Swoop to anyone in a heartbeat!

Pam Lamon Digital Marketing Manager
Seattle Aquarium

Services Included

  • Clarity Lab
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Prototyping
  • Usability Testing
  • Production Design

Back to Work

Like what you see? We should meet.