Windows Digital Marketing

Relaunching the world’s OS


Keeping Windows fans engaged

Windows is active in most major social media channels, and we have provided broad strategic and creative support—both with timely, in-the-moment content, and also with longer-lead campaigns and initiatives.

We launched the Windows Instagram feed on the eve of the Windows 10 global product launch. and created multiple campaigns specifically designed for the channel.

We also created a steady stream of educational, promotional and engaging social media-specific animations to pique and maintain interest around the Windows 10 OS, Windows apps, and new Windows 10-ready PCs.


Bringing it home with email that works

We produced a steady cadence of email communications targeted at two key audiences. Those Windows users who hadn’t made the upgrade yet received messages about the accolades the new OS was receiving from press and the public.

People who had already upgraded received emails which promoted apps, highlighted new devices, and provided helpful Windows 10 tips & tricks.

I like working with Fell Swoop because I feel like they understand my business. When I work with them, I feel like they are an extension of my internal team.

Sarah Brophy Director of Marketing
Windows

Services Included

  • Clarity Lab
  • Information Architecture
  • UX Design
  • Copywriting
  • Visual Design
  • Usability Testing
  • HTML Prototyping
  • Motion Design

Back to Work

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