A marketplace for songwriters
Songwriting is a notoriously challenging career to break into. Nashville-based startup writerslist helps songwriters successfully market themselves to producers, publishers, record labels and investors — and make valuable connections with influencers in the business. The team at writerslist came to Fell Swoop to design an online community to bridge the gap between songwriters and decision makers in the music industry.
Giving songwriters a voice
We worked collaboratively with the venture-backed team at writerslist to design a new brand identity and to positioning strategy that would be compelling to songwriters and to key players in the music industry.
Following the direction set down in the brand strategy, our Clarity Lab Workshop helped align the team around a singular vision for the product. We designed a vibrant and modern community site with features like commenting and following, enabling songwriters to connect directly to their fans.